World-famous travel site capitalizeS on China's summer period, Targeting students with it's holiday destination reviews app.
One of the world's largest online travel site advises travellers on local and international destinations from hotels and hostels, to bars, restaurants, museums and experiences.
The travel client wanted to optimize the hot summer period in China, focusing on China's student demographic aged between 18 and 25 years old. The month of August see's a large number of students take vacation and is one the most popular travel months in China because of public and school holiday.
- Client had little to no penetration of China mobile market
- Client required a bespoke user acquisition campaign to strategically target China's millennial market.
- With gaming and e-commerce holding top positions, travel apps are an emerging vertical in China's mobile market
Appcoach collaborated with the client's mobile marketing team to deliver a comprehensive media planning and user acquisition campaign to maximize budget and ROI.
Appcoach optimized the campaign via Appcoach Market, the leading video and display ad network in China. With bespoke creative localization and real-time optimization combined with quality media from China's exclusive traffic sources via Appcoach Market the campaign was run over a 5 month period from May to August.
The Result: Via China's leading Video and Display Network, Appcoach Market, the Online Travel Adviser App earned 25,333 installs over a 5 month period and achieved an average revenue per user (ARPU) of over $1.50 and a 20% conversion ratio.
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Accelerate user acquisitions campaigns across multi-tier regions with scalable, premium inventory and exclusive traffic from direct publishers in China and Asia. Appcoach Market is our own leading video ad network in China and South East Asia. Appcoach Market is a programmatic platform and can be integrated with SDK or API, VAST Tag, JS Tag and RTB (open/private).