Case Study: Wowcher

BACKGROUND

Wowcher is a free-download e-commerce app that provides up-to-date bargains and special offers nationally. Users can view, buy and redeem offers based on complete information.

 

target

Launched in the UK, Wowcher was continually seeking a competent mobile marketing agency in order to gain new users through periodic installation targets and CPI. Appcoach was first contracted to do a small-budget test campaign, then ran a campaign with an incremental budget after gaining the client’s trust.

 

SOLUTION

Utilizing their selected CPI media mix, Appcoach launched the campaign using localized creative formats.

  1. CPI media mix: to ensure new user volume and quality, Appcoach carefully analysed and adjusted the CPI media channels.
     
  2. Localized, seasonal creative: Appcoach provided creative services for speaking advertisement formats that triggered high conversion rates. Users could easily understand Wowcher’s offering and positioning, and were attracted to respond via the call-to-action button design.