On September 9, 2016, China Telecom Best Tone Information Service Co., Ltd. (a fully-owned subsidiary of China Telecom) released its "multi-screen advertising solution” project. With the advantage of China Telecom’s family and business internet service user data, the company is able to connect smart TVs, computers and mobile phones to establish an online advertising platform that is data-centric and surrounds the entire family unit. Appcoach, Huan TV and Publicis Media (the co-organizers of the event), were there to show their support for China Telecom and the potential new market leader of China’s multiscreen advertising solutions industry.
On September 6, 2016, Google hosted its annual event “Think Mobile with Google” in the Four Seasons in Beijing. Highlights of the event ranged from mobile sites, smart monetization, machine learning, big data marketing and mobile marketing performance management; all key factors to be considered as the industry moves forward.
The recent addition of Appcoach into the digital marketing industry’s renowned “Mobile LUMAscape” graphic, published by LUMA Partners, is a significant moment. It not only recognizes the important role played by Appcoach in the ever-evolving mobile advertising ecosystem, it also highlights the company’s position as an upcoming force among global media agencies, placing it alongside many 4A advertising companies.
On June 2, 2016, China’s State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) bureau issued a “Notice” titled Circular on the Administration of Mobile Game Publishing Service, which states that all online publications and mobile games must be approved by the SAPPRFT. The Notice, which went into effect on July 1, 2016, has spawned numerous legal gestures and created heated discussions within the mobile gaming community in China and around the world. The stakes are high for mobile game developers looking to profit in the Chinese market and there is still uncertainty on the impact the Notice will have on the industry as a whole.
Looking at its achievements over the last two quarters, the most impressive thing about Appcoach is not its global expansion, growing team or development of premium channels, but the spirit in which it executes its mobile industry globalization strategy.