Appcoach Market is the brand’s leading Display & Video ad network in the US, EMEA (tier 1) and Asia including China. Appcoach SSP helps publishers globally monetize their traffic effectively by predicting eCPM.
Appcoach exclusively presents Appcoach SSP 1.0 to key industry partners as the technology-enabled agency gears up global publishers for mobile monetization efficiency.
Appcoach the Global Mobile Performance Agency launches integration with Chinese tech giant Baidu Video. The real-time bidding integration with the video platform of China’s number one search engine further cements Appcoach as the experts in Asian mobile market intelligence.
From February 27 to March 3, game industry fans swept through San Francisco. The annual Game Developers Conference (GDC) pulled in all the “experts” in town, including major game software companies, hardware companies, independent developers, game developers, game marketers and other industry peers. As the world's leading mobile marketing player, Appcoach leapt on the opportunity to check out cutting-edge trends from the world's leading game publishers and new, independent game developers, using these to perfectly customize its mobile marketing and monetization strategies.
On September 9, 2016, China Telecom Best Tone Information Service Co., Ltd. (a fully-owned subsidiary of China Telecom) released its "multi-screen advertising solution” project. With the advantage of China Telecom’s family and business internet service user data, the company is able to connect smart TVs, computers and mobile phones to establish an online advertising platform that is data-centric and surrounds the entire family unit. Appcoach, Huan TV and Publicis Media (the co-organizers of the event), were there to show their support for China Telecom and the potential new market leader of China’s multiscreen advertising solutions industry.
On September 6, 2016, Google hosted its annual event “Think Mobile with Google” in the Four Seasons in Beijing. Highlights of the event ranged from mobile sites, smart monetization, machine learning, big data marketing and mobile marketing performance management; all key factors to be considered as the industry moves forward.
Appcoach’s proprietary SDK technology, “SDK Ad Assistant”, has recently been received multiple national patents from the Copyright Protection Center of China and has also been named as the “Most Innovative Company with Pioneering Technology.”
The recent addition of Appcoach into the digital marketing industry’s renowned “Mobile LUMAscape” graphic, published by LUMA Partners, is a significant moment. It not only recognizes the important role played by Appcoach in the ever-evolving mobile advertising ecosystem, it also highlights the company’s position as an upcoming force among global media agencies, placing it alongside many 4A advertising companies.
How do mobile app promotion campaigns achieve success?
The answer, as both Appcoach and Google know well, is through algorithmic user targeting reinforced by experienced human intervention and guidance.
Mobile innovator is proud to announce its series A funding round, which will help it transform international markets with performance based end-to-end advertising solution