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Background

A candy crush style online game was launched in the United States. It was a 65mb iOS game, first released locally in the third quarter of 2014.

 

Challenge

Casual game with puzzle element has gained big success in the global, and our clientmanaged to take a place in this competitive and well-established section by creatinganother similar mind- blowing game. But it is always the make-or-break part when it comesto the creative format design and localisation, local insight and the expertise on largevolume of user acquisition. And our client has been optimizing by in-house team yet asurge in user conversion was not visible. Therefore, Appcoach supported as agency forsecondary user acquisition approach and made a differ- ence – over a short time, we’ve achieved large scaled user acqui- sition target with steady CPA.

 

Result

Appcoach has made total installation of 87,300 over 3 months at cost of $1.63 per
acquisition. In another word, the user base surged by 970 daily, if we look at an average
number. Client is happy with the desired next-day retention of users at approximately 45%.

• Avg. CPA: $1.63
• Country: USA
• Total install: 87,300
• Avg, daily install: 970
• CVR, CTR
• Next-day retention of Day 22 – 26: 38%, 47%. 47.7%, 46%, 45%.


Solution

  1. Appcoach’s creative team can design intriguing and localized image to attract your regional users, and to embed right message to speak to your audience. Our artsy and call to action design will definitely be your must have weapon to win big in global market.
  2. Appcoach’s strategy team is the role for your made to measure media resources to hit your ROI. We always hands on the mix of media and ad platform, in order to plan smart and offer you a vision of your campaign.
  3. Appcoach’s Optimization team is 24/7 in-house attentive magic hands to monitor the programatic user acquisition practice.
    Beside our machine learning intelligence,our team is take it to next level by continual manual adjustment to ensure your maximum high-quality user acquisition is always out there.

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