Background: Casual game advertiser seeks high-value, quality users in China region.
After a massive user acquisition campaign via rewarded video channels, this casual game advertiser was looking to target high value users in China at a high payment rate, weighing user quality over quantity.
Strategy: Use Appcoach Market’s pre-roll video inventory to tackle advertiser’s challenge.
- Limited inventory left for major rewarded video content.
- Client cautious about trying network inventory with questionable user quality.
- Highly competitive market segment highly saturated with similar casual game apps
- Utilize Appcoach Market’s local online video platform inventory as a supplement to in-app rewarded video.
- Leverage Appcoach Market’s versatile target abilities to ensure quality performance among authentic video audience.
Exploit the branding effect of pre-roll video ads as added value besides user acquisition.
- Promote on Appcoach Market using online video platform’s pre-roll inventory
- Optimize by audience tags towards the best performing targeting option
- Guide advertiser to create video materials with branding features
The Result: Appcoach Market is the best performing channel among all selected video channels.
Appcoach Market Performance Review
April 1st to 14th
Appcoach Market is the leading Display & Video ad network in Asia and China. Appcoach Market integrates with premium and direct publisher inventory for mobile and app marketers, accelerating user acquisition campaigns, monetization and ROI. A hyper-targeted audience solution, Appcoach Market helps app and mobile marketers to outperform their competition with direct SDK traffic from China's leading publishers. In Asia and China, Appcoach Market helps mobile marketers earn up to 3x more users and up to 40% more ROI. The platform integrates with over 1,000 publishers and advertisers, and supports banner, interstitial, native and video formats.