World-famous travel site capitalizes on China's summer period, targeting students with it's holiday destination reviews app.
One of the world's largest online travel site advises travellers on local and international destinations from hotels and hostels, to bars, restaurants, museums and experiences.
The travel client wanted to optimize the hot summer period in China, focusing on China's student demographic aged between 18 and 25 years old. The month of August see's a large number of students take vacation and is one of the most popular travel months in China with public and school holidays.
- Client had little to no penetration of China mobile market
- Client required a bespoke user acquisition campaign to strategically target China's millennial market.
- With gaming and e-commerce holding top positions, travel apps are an emerging vertical in China's mobile market
Appcoach collaborated with the client's mobile marketing team to deliver a comprehensive media planning and user acquisition campaign to maximize budget and ROI.
Appcoach optimized the campaign via Appcoach Market, the leading video and display ad network in China. Along with bespoke creative localization and real-time optimization, combined with quality media from China's exclusive traffic sources, the campaign was run over a 5 month period from May to August.
The Result: With China's leading Video and Display Network, Appcoach Market, the Online Travel Adviser App earned 25,333 installs over a 5 month period and achieved an average revenue per user (ARPU) of over $1.50 and a 20% conversion ratio.
Appcoach Market is the leading Display & Video ad network in Asia and China. Appcoach Market integrates with premium and direct publisher inventory for mobile and app marketers, accelerating user acquisition campaigns, monetization and ROI. A hyper-targeted audience solution, Appcoach Market helps app and mobile marketers to outperform their competition with direct SDK traffic from China's leading publishers. In Asia and China, Appcoach Market helps mobile marketers earn up to 3x more users and up to 40% more ROI. The platform integrates with over 1,000 publishers and advertisers, and supports banner, interstitial, native and video formats.