Appcoach Announces Membership To The IAB UK

Appcoach, the global mobile performance marketing agency, have been listed as a Mobile Agency partner member of the IAB UK.

Appcoach, the global mobile performance agency has today announced its membership to the Internet Advertising Bureau UK (IAB). The IAB is the UK trade association for digital advertising, representing the UK’s leading brands, media owners and agencies.

With headquarters in China and 10 offices globally, Appcoach specializes in User Acquisition strategies with penetration of multi-tier markets using Appcoach-owned technology. The agency’s local expertise in regions such as China enhances their Western clients success rates in new emerging markets. Appcoach’s membership to the IAB enables the brand to impart in-depth knowledge and strategic operations of Asian mobile markets.

Our IAB partnership, along with my membership to the IAB Mobile Council will give Appcoach the opportunity to share our expertise in the Asian mobile market. We look forward to adding our voice amongst our respected peers in the mobile performance marketing industry.
— Justyn Lucas, Appcoach Head of Demand, Western Markets

Appcoach develops mobile performance marketing strategies for clients from gaming and e-commerce to lifestyle, travel and utilities. Justyn Lucas and the Appcoach EMEA will be attending IAB events throughout 2017.

About Appcoach
Founded in 2014 and based in Shanghai, Appcoach is a technology-enabled, global mobile performance marketing agency. Appcoach activates global mobile user acquisition strategies with local marketing initiatives across search display networks, social media and digital media buying. Appcoach’s patented technology products, Appcoach Market, Appcoach Ultron and Appcoach Supply Side Platform (SSP) enables advertisers to develop their presence at scale and for publishers to monetize their traffic effectively in global markets.

Appcoach is listed in LUMApartners Mobile LUMAscape 2017, and clients include gaming, lifestyle, e-commerce, travel and utilities. Appcoach has 10 offices globally and is venture-capital backed by Yonghua Capital.