3 Simple Steps to Win the Chinese Mobile Market
With 1.33 billion mobile users, many Western advertisers focusing their efforts on Asia as emerging markets in particular China mean big success for app user acquisition success.
How do app marketers begin to navigate this region that bans Google and Facebook? The answer is surprisingly simple and following these steps means app marketers can effectively win the Chinese mobile market.
Localize your language.
It seems obvious but the most successful apps with a top 10 ranking in the app stores are 99% of the time in Chinese language. To accelerate your app to a top ranking localize the language to Chinese, specifically Mandarin Chinese.
Test on iOS first.
The iOS store is the same in every global market including China. The process of adding new apps to the iOS store follows the same process as any other location. This is in complete contrast to the Android or Google Play stores, as Google is banned in China. The total amount of Android stores is around 300 with 90% of Android stores owned by three of China’s biggest technology companies; Baidu, Alibaba and Tencent. Before tackling the 300 Android stores and to test the success of your app, launch on iOS first.
Partner with a Chinese analytics company.
Once you’ve localized your app to Chinese language, you have tested your app on iOS, and you’ve began to roll out your app out on Android stores, it is time to partner with a Chinese analytics company. Using a Chinese analytics company, such as TalkingData, means you can effectively optimize your apps performance quickly and efficiently. Many Western analytics companies claim they can access Chinese mobile performance analytics, however most cannot penetrate because of government restrictions to access.
Founded in 2014 and based in Shanghai, Appcoach is a technology-enabled, global mobile performance marketing agency. Appcoach activates global mobile user acquisition strategies with local marketing initiatives across search display networks, social media and digital media buying. Appcoach’s patented technology products, Appcoach Market, Appcoach Ultron and Appcoach Supply Side Platform (SSP) enables advertisers to develop their presence at scale and for publishers to monetize their traffic effectively in global markets.
Appcoach is listed in LUMApartners Mobile LUMAscape 2017, and clients include gaming, lifestyle, e-commerce, travel and utilities. Appcoach has 10 offices globally and is venture-capital backed by Yonghua Capital.
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