Appcoach Launches Appcoach Supply Side Platform, Okra, at GMIC Beijing

Appcoach exclusively presents Appcoach SSP 1.0 to key industry partners as the technology-enabled agency gears up global publishers for mobile monetization efficiency.

Appcoach, the global mobile performance marketing agency, has today announced the release of Okra at this year’s Global Mobile Internet Conference (GMIC) in Beijing.

For the release of Appcoach Okra, Appcoach spoke to an audience of over 100 partners including MiGu, Baidu Video and LEO Master. Guests were invited to share their experiences of mobile game & utility apps’ monetization in local and global markets using Appcoach SSP. 

With Okra publishers can effectively predict and achieve eCPM rates by combining data from existing advertiser partnerships and Appcoach’s own SDK media sources. Based on a patented algorithm, gathered from online and offline real-time analysis, publishers using Appcoach SSP can customize bespoke traffic optimization strategies based on eCPM from cross-platforms. As a result, Appcoach SSP achieves real-time optimization towards high eCPM in real-time, enhancing publishers’ monetization efficiency.

Amanda Carter, Global Head of Business Development, speaking at GMIC Beijing

Amanda Carter, Global Head of Business Development, speaking at GMIC Beijing

Okra currently runs 3000+ global ad campaigns with 300 million daily ad requests. Being first and foremost a technology enabled agency, Okra sits alongside our existing portfolio of Appcoach built products that optimize our clients global mobile performance.
— Kent Wang, Founder and CEO, Appcoach


Okra also enables publishers to achieve instant integration across various ad platforms, including display and video (non-incentive). The platform supports rich interactive ad formats, such as native ad, banner, interstitial, incentive video and non-incentive video.

Amanda Carter, Global Head of Business Development says "Launching at GMIC Beijing has given us a global forum to showcase the strength of Okra and the real value it brings to our partners and clients. We look forward to helping more publishers optimize their eCPM rates through the transparent platform of Appcoach Okra." 


Do you want to achieve optimum eCPM with a transparent platform? book a demo with the okra team at appcoach.

About Appcoach
Founded in 2014 and based in Shanghai, Appcoach is a technology-enabled, global mobile performance marketing agency. Appcoach activates global mobile user acquisition strategies with local marketing initiatives across search display networks, social media and digital media buying. Appcoach’s patented technology products, Market, Ultron and Okra enables advertisers to develop their presence at scale and for publishers to monetize their traffic effectively in global markets.

Appcoach is listed in LUMApartners Mobile LUMAscape 2017, and clients include gaming, lifestyle, e-commerce, travel and utilities. Appcoach has 10 offices globally and is venture-capital backed by Yonghua Capital.