Appcoach Launches Market and Okra Platforms.

The technology-enabled global mobile performance marketing agency introduces Appcoach Market and Appcoach Okra to growing product portfolio.

Appcoach, the global mobile performance marketing agency, has today announced the launch of two products within its portfolio, Appcoach Market and Appcoach Okra. The new product launches coincide with the organization’s third birthday celebration on May 31.

Founded in Shanghai in May 2014 by Kent Wang, Appcoach has grown to 10 locations in China, South East Asia and Europe. The company specializes in global user acquisition strategies enabled through a diverse portfolio of mobile inventory and optimization support from search and social to media planning and buying, and creative localization. In addition to this, the brand’s growing portfolio of technology-enabled, patented platforms delivers the highest quality of campaigns in Asia, US and EMEA regions.

Enabling advertisers to develop their presence at scale.

Appcoach Market is the leading Display & Video ad network in Asia and China. Appcoach Market integrates with premium and direct publisher inventory for mobile and app marketers, accelerating user acquisition campaigns, monetization and ROI. A hyper-targeted audience solution, Appcoach Market helps app and mobile marketers to outperform their competition with direct SDK traffic from China's leading publishers. In Asia and China, Appcoach Market helps mobile marketers earn up to 3x more users and up to 40% more ROI. The platform integrates with over 1,000 publishers and advertisers, and supports banner, interstitial, native and video formats. 

Helping publishers to monetize their traffic effectively in global markets.

Okra is designed to provide a single-view effective for publisher monetization. Utilizing real-time global premium advertising resources, Appcoach Okra enables publishers to manage their advertiser traffic intelligently and efficiently.

With Okra publishers can effectively predict and achieve eCPM rates by combining data from existing advertiser partnerships and Appcoach’s own SDK media sources. Based on a patented algorithm, gathered from online and offline real-time analysis, publishers using Okra can customize bespoke traffic optimization strategy based on eCPM from cross-platforms. As a result, Okra achieves real-time optimization towards high eCPM in real-time, enhancing publishers’ monetization efficiency.

Appcoach will at global mobile events this year, showcasing market and okra. 

  1. Israel Mobile Summit June 6th-7th Tel Aviv
  2. Apps World Evolution June 13th to 15th London
  3. China Joy July 27th to 29th Shanghai
  4. Casual Connect Seattle Aug 1st to 3rd Seattle
  5. E-commerce Show Indonesia Oct 10th-11th