Appcoach, the global mobile performance technology agency, is recognized in the Mobile LUMAscape 2017 compiled by digital media and marketing investment firm LUMA Partners.
First listed in 2016, this is the second time Appcoach sits alongside media agencies in the mobile advertising technology industry that support the effective engagement between marketers and end mobile users.
The LUMAscape series help marketers by visualising the key agencies, technologies and platforms used to effectively reach consumers and is compiled using industry and community feedback. LUMAscape Mobile is the ecosystem required for mobile marketers, publishers and advertisers to navigate the global mobile advertising industry.
Kent Wang, Appcoach founder and CEO, says “It is testament to Appcoach’s global presence and client success that we are once again listed in the prestigious Mobile LUMAscape 2017. Our ethos to be a disruptive mobile performance agency continues to be our driving force in the delivery of our services to marketers, publishers and advertisers.”
Founded in 2014 and based in Shanghai, Appcoach is a technology-enabled, global mobile performance agency with local marketing insights. Appcoach activates global mobile user acquisition strategies with local marketing initiatives across search display networks, social media and digital media buying. Appcoach’s patented technology products, Appcoach Market, Appcoach Ultron and Appcoach Supply Side Platform (SSP) enables advertisers to develop their presence at scale and for publishers to monetize their traffic effectively in global markets.
Appcoach clients include gaming, lifestyle, e-commerce, travel and utilities. Appcoach has 10 offices globally and is venture-capital backed by Yonghua Capital.