Report: China's Mobile E-Commerce Market


M-Commerce is developing at a rapid rate in China.

Retail and C2C M-commerce sales hit RMB3.3 trillion ($529.8 billion) last year, up 57.9% year on year, according to a February 2017 report from iResearch Consulting Group.

Furthermore, M-commerce accounts for 55.5% of all e-commerce transactions with this number set to increase to close to 70% by 2020.

In this report you will find:

  1. An overview of the China Mobile Market
  2. China's mobile user demographics and behaviours
  3. China's e-commerce market overview
  4. China's mobile commerce key growth indicators
  5. Major players in China's mobile commerce market and mobile payments


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About Appcoach

Founded in Shanghai with 10 offices globally, Appcoach is a technology-enabled, global mobile performance agency with local marketing insights. Appcoach activates global mobile user acquisition strategies using local marketing initiatives across search & display networks, social media, creative localization and traditional media buying. Appcoach patented technology products Market, Ultron, Butterfly and Okra enable advertisers develop their presence at scale and publishers monetize their traffic effectively in global markets.

Appcoach is a certified Google Premier Partner and is listed in LUMA Partners Mobile LUMAscape 2017.