Being part of mobile adtech player, we had witnessed rapid growth in ad spending in number, as well as variety in ad forms. Here are few eye-catching events in the trend.
Appcoach, the global mobile performance marketing agency is shortlisted as one of 5 agencies in APAC to win the prestigious award that celebrates excellence and innovation in mobile advertising industry.
On June 2, 2016, China’s State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) bureau issued a “Notice” titled Circular on the Administration of Mobile Game Publishing Service, which states that all online publications and mobile games must be approved by the SAPPRFT. The Notice, which went into effect on July 1, 2016, has spawned numerous legal gestures and created heated discussions within the mobile gaming community in China and around the world. The stakes are high for mobile game developers looking to profit in the Chinese market and there is still uncertainty on the impact the Notice will have on the industry as a whole.